Privacy Policy

Last Updated: June 13, 2026

Authentia Health Inc. ("Authentia Health," "Company," "we," "us," or "our"), operating under the brand name Gratitude Health, respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit getgratitudehealth.com, purchase products, create an account, subscribe to communications, submit reviews, complete quizzes, participate in promotions, interact with advertisements, or otherwise engage with our products and services (collectively, the "Services").

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are

Authentia Health Inc. operates the Gratitude Health brand and provides wellness and dietary supplement products designed to support healthy lifestyles and wellness goals.

For purposes of applicable privacy laws, Authentia Health Inc. is generally responsible for the personal information described in this Privacy Policy.

2. Information We Collect

The information we collect depends on how you interact with us.

Information You Provide Directly

We may collect name, email address, telephone number, billing address, shipping address, account information, order information, subscription information, product preferences, review content, photos and videos submitted with reviews, customer support communications, marketing preferences, and referral or affiliate information.

Transaction Information

When you purchase products, we may collect information relating to products purchased, order details, subscription status, payment confirmation, billing information, shipping information, returns and refund information, and discount or promotional code usage.

Payment card information is processed by our payment providers and commerce platform. We do not intentionally store complete payment card numbers on our own systems.

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect IP address, browser type, device information, operating system, language settings, website activity, pages viewed, products viewed, cart activity, checkout activity, referral sources, cookie identifiers, advertising identifiers, approximate location information derived from IP address, analytics information, and usage information.

Reviews and User Generated Content

If you submit reviews, ratings, testimonials, photos, videos, comments, or similar content, we may collect and publicly display such content.

Please do not include sensitive personal information, medical information, financial information, or confidential information in publicly submitted content.

3. Health and Wellness Information

Gratitude Health sells dietary supplements and wellness products.

We may collect information relating to product interests, wellness goals, dietary preferences, product recommendation quiz responses, and customer support inquiries.

Our Services are intended to provide general wellness and product information.

Unless expressly stated otherwise, Authentia Health Inc. does not intend to collect medical records, laboratory results, diagnoses, treatment information, prescription information, or Protected Health Information regulated by HIPAA.

Please do not submit medical records, diagnoses, prescription information, laboratory results, or other sensitive health information through our website, forms, reviews, quizzes, or customer support channels.

4. How We Use Personal Information

We may use personal information to process orders and payments, fulfill purchases, manage subscriptions, arrange shipping and fulfillment, provide customer support, manage customer accounts, process returns and refunds, operate referral and affiliate programs, personalize website content, recommend products, improve customer experience, improve website functionality, send newsletters and marketing communications, send promotional offers, send post-purchase communications, measure advertising performance, analyze website traffic, understand customer behavior, improve advertising campaigns, detect fraud and unauthorized activity, enforce agreements and policies, comply with legal obligations, and protect our business, customers, and users.

You may unsubscribe from marketing emails at any time using the unsubscribe link included in our communications.

5. Cookies and Tracking Technologies

We use cookies, pixels, tags, web beacons, SDKs, and similar technologies.

These technologies help us operate our website, maintain shopping cart functionality, secure customer accounts, analyze website usage, measure advertising performance, deliver personalized advertising, and remember customer preferences.

We may use technologies provided by Shopify, Google Analytics, Google Ads, Meta Pixel, Klaviyo, Pandectes, and other analytics, advertising, and marketing providers.

Depending on your location, we may request consent before placing certain non-essential cookies and tracking technologies.

You may manage cookie preferences through our cookie consent tools where available.

We recognize Global Privacy Control signals where required by applicable law.

6. Technology Providers and Service Partners

To operate our business, we use service providers and technology partners that may process personal information on our behalf.

These providers may include Shopify, Loop Subscriptions, Loox Reviews, Klaviyo, Google Analytics, Google Ads, Meta Pixel, UpPromote, Quiz Kit, QuickBooks, Passport Shipping, Kintsugi, Pandectes, Bundler, and One Click Upsell.

We may change providers from time to time as our business evolves.

7. Product Quizzes and Personalization

We may provide quizzes, recommendation tools, surveys, or preference assessments designed to help customers identify products that may be relevant to their interests and wellness goals.

Quiz responses may be used to recommend products, personalize website experiences, improve product education, improve marketing relevance, and improve customer support.

These tools are intended for informational and product recommendation purposes and are not intended to diagnose, treat, cure, or prevent any medical condition.

8. How We Disclose Personal Information

We may disclose personal information to service providers, advertising and marketing partners, affiliate and referral providers, legal and regulatory authorities, and parties involved in corporate transactions.

Service Providers: This may include providers of e-commerce services, payment processing, shipping and fulfillment, subscription management, customer support, accounting services, analytics services, tax compliance services, marketing services, and security services.

Advertising and Marketing Partners: This may include providers such as Google, Meta, advertising networks, analytics providers, and marketing platforms.

Affiliate and Referral Providers: If you purchase products through referral links, affiliate links, ambassador codes, influencer promotions, or similar programs, we may disclose limited attribution and transaction information necessary to administer those programs.

Legal and Regulatory Authorities: We may disclose personal information where required to comply with legal obligations, respond to lawful requests, investigate fraud, protect our rights, or protect customers and others.

Corporate Transactions: We may disclose personal information in connection with mergers, acquisitions, financing transactions, bankruptcy proceedings, asset sales, or business reorganizations.

9. Sale, Sharing, and Targeted Advertising

Certain privacy laws define "sale," "sharing," or "targeted advertising" broadly.

While Authentia Health Inc. does not sell personal information for monetary compensation, certain advertising, analytics, affiliate attribution, and marketing activities may be considered "sharing" or processing for targeted advertising under applicable privacy laws.

Depending on your location, you may have the right to opt out of such processing.

You may exercise applicable opt-out rights through available privacy preference tools, cookie settings, Global Privacy Control signals, or by contacting us.

10. International Data Transfers

We are based in Canada and may process personal information in Canada, the United States, and other countries where our service providers operate.

Where required by law, we implement reasonable safeguards intended to protect personal information transferred across borders.

11. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing our Services, maintaining business records, complying with legal obligations, resolving disputes, enforcing agreements, and protecting our rights.

Retention periods vary depending on the nature of the information, the purposes for which it was collected, legal requirements, and operational needs.

When personal information is no longer required, we will delete, anonymize, or securely dispose of it in accordance with applicable laws and our record retention practices.

12. Data Security

We maintain reasonable administrative, technical, and organizational safeguards designed to protect personal information.

These safeguards may include access controls, authentication controls, encryption where appropriate, vendor management processes, security monitoring, and incident response procedures.

No system can guarantee absolute security. Accordingly, we cannot guarantee that personal information will always remain secure.

13. Children's Privacy

Our Services are not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, please contact us and we will take appropriate steps.

14. Your Privacy Rights

Depending on your location, you may have rights including access to personal information, correction of inaccurate information, deletion of personal information, data portability, withdrawal of consent, restriction of processing, objection to processing, opt-out of sale, sharing, or targeted advertising, and appeal of certain privacy decisions.

We will not discriminate against you for exercising privacy rights.

To protect customers, we may need to verify your identity before responding to requests.

15. Canadian Privacy Rights

Canadian residents may request access to personal information, correction of inaccurate information, information regarding our privacy practices, and withdrawal of consent, subject to legal and contractual restrictions.

Residents of Quebec may have additional rights under applicable privacy legislation.

16. U.S. State Privacy Rights

Residents of certain U.S. states may have rights relating to access, correction, deletion, portability, opt-out of targeted advertising, opt-out of sale or sharing, and appeals.

California residents may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.

17. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy, security, or content practices of third parties.

We encourage you to review the privacy policies of any third-party websites you visit.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any updates will be posted on this page together with a revised "Last Updated" date.

Your continued use of our Services after changes become effective constitutes acceptance of the updated Privacy Policy.

19. Contact Us

If you have questions about this Privacy Policy, wish to exercise privacy rights, submit a complaint, or contact us regarding privacy matters, please contact:

Authentia Health Inc. d/b/a Gratitude Health
100 King Street West, Suite 5700
Toronto, Ontario M5X 1C7
Canada

Email: support@getgratitudehealth.com
Subject Line: Privacy Request

We will respond in accordance with applicable legal requirements.